Wednesday, March 7, 2012

Ivanka Trump's new fashion line now at The Bay

In today's world of consumer products, celebrity branding can be found on just about any item, from fashion tags and food to media and real estate. Add one more name to the celebrity commodity queue: entrepreneur and reality TV star Ivanka Trump.

Trump was in Toronto this week at The Bay's downtown flagship on Queen Street to launch her new line of handbags, clothing and footwear. Ivanka was on hand, signing autographs and meeting fans. She also traveled to Toronto last month to launch the new Trump International Hotel & Tower.

Trump converted to Judaism in 2009 after a lengthy courtship by then-fiancé Jared Kushner, and gave birth to their first child last summer. In addition to being a mom, wife and an entrepreneurial force like her father, Ivanka is also back at work as an adviser on her father's show, Celebrity Apprentice, Sunday nights on Global and NBC.

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