Wednesday, June 24, 2009

Israel: Tweetin' and a-Chirpin' the message out

Take a look at this fascinating presentation given last week by David Saranga, the head of media relations for the Israeli consulate in NYC. He talks about the use of Twitter and social networking in general in Israel's new branding and messaging campaigns. And how these new tools are helping the Jewish state achieve some much-needed balance in news coverage.

No comments: