While the love affair with traditional fast food chains in North America appears to have run its course – as McDonald's, Burger King and Taco Bell are being shunned in favour of healthier, fast-casual options such as Chipotle, Panera Bread, etc. – the King is returning to Israel.
In 2009, Burger King closed all locations in the Holy Land, ceding the territory to the Golden Arches, its arch nemesis.
But in a recent $12-million (US) deal, Pierre Besnainou, a partner in Carmel Winery and the Chefs Meals & Service catering company, acquired the rights to open 50 new franchise locations throughout the Jewish state over the next five years.
It's truly a Whopper of a deal.
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