Dead Sea products can rejuvenate your pet, too

The Dead Sea is renowned for its extraordinary revitalizing and healing properties, and many of us who have visited the world wonder have experienced them first hand.

But did you know that these minerals are also beneficial for your pets?

Toronto startup Soos offers a unique line of Dead Sea products for cats and dogs, including natural shampoos, conditioners and remedies for dry skin, chronic pain, wounds, fleas and ticks.

The company was founded by young Jewish entrepreneurs Yemina Kaiman and Yosef Benayon, along with their seasoned partner, Shay Shvartshtein.

Soos Pets was inspired by Shvartshtein’s rescue Shetland sheepdog, Shane.

The dog suffered from a lacklustre coat, dry skin, irritated paws and sore joints. Finding that available treatments were expensive and contained complex chemical ingredients. Shvartshtein decided to find the perfect combination of natural ingredients and make them available to the public so that all pets could reap the benefits of natural treatments.

After much research, Soos Pets was founded and began producing and importing handmade products from Israel as a way to contribute to the Israeli economy. The company also donates a portion of its proceeds to local animal shelters and organizations helping animals in need.

 For more information visit http://www.soospets.com/