Thursday, June 25, 2015

The King and the Whopper set to return to Israel

While the love affair with traditional fast food chains in North America appears to have run its course – as McDonald's, Burger King and Taco Bell are being shunned in favour of healthier, fast-casual options such as Chipotle, Panera Bread, etc. – the King is returning to Israel.

In 2009, Burger King closed all locations in the Holy Land, ceding the territory to the Golden Arches, its arch nemesis.

But in a recent $12-million (US) deal, Pierre Besnainou, a partner in Carmel Winery and the Chefs Meals & Service catering company, acquired the rights to open 50 new franchise locations throughout the Jewish state over the next five years.

It's truly a Whopper of a deal.

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