Uber has received a lot of publicity in the last 18 months or so for significantly disrupting the way we think about grabbing a ride around the cities we live in or the cities we travel to.
The for-hire-vehicle service, which started in Paris in 2008, has benefited city-dwellers with a lower-cost alternative to traditional taxis and has unnerved mainstream industry operators.
Known as the black cab alternative, Uber has just released its UberX app in Tel Aviv.
There are in fact four categories of Uber. UberX is the least expensive in the line of services as drivers use their own everyday vehicles to accommodate a maximum of four travellers. UberXL offers up to six seats in a private SUV or minivan, while UberPlus is for groups of five to seven, and Uber Black Car functions as its executive service.
Those who call on UberX to get around Israel's hippest city will be charged just a small fee for gas.
Have you used Uber where you live? Share with us your experiences using the service.