Thursday, November 13, 2014
Wix follows SodaStream with a 2015 Super Bowl ad
Among returning advertisers Doritos and Mercedes-Benz, Israeli website builder Wix is getting in on the action.
In an effort to increase it's name recognition, the provider of enterprise-level development tools to small businesses will produce a 30-second spot at a cost of $4.5 million that will air during the fourth quarter of the big game.
From its humble beginnings in 2006, Wix has amassed 55 million paid users for its services and has more than 2.5 million fans on Facebook. Until now, the "Hottest Middle Eastern Startup" – so labelled by Inc. Magazine – has attracted users through conservative spends on direct response marketing. You've no doubt seen the companies sponsored ads in Facebook newsfeeds.
Vice-president of marketing Omer Shai is excited to be part of the most-watched sporting event of the year. While popular overseas, Wix's desire is to raise its standing in the minds of business owners across North America.
Along with the Wix ad, viewers will be treated to a host of new advertisements, from the makers of Loctite glue to a phone-battery extender device called Mophie.
Could Wix's ad go viral like many Super Bowl before it? Time will tell.