Wednesday, April 11, 2012

TYP's music ready to cross all borders

Recently signed to Polydor France, a subsidiary of Universal music, the Israeli electro–pop band The Young Professionals, or TYP, is crediting much of its sound to the vibe about town in the city of Tel Aviv. A hotbed of late for the arts, scenes for Homeland's pilot, Claire Danes' latest television series, and its second season were also shot on location.

TYP is getting ready to launch onto the world stage, in the video below produced by online news magazine Israel 21c, Ivri Lider, the band's singer/songwriter, says he draws inspiration from Israel's melting pot. Within Tel Aviv, says Lider, "It's a mix of cultures, a workaholic party town".

Collaborating with young producer/composer Johnny Goldstein, the band boasts campy choreographed videos for the tracks D.I.S.C.O. and 20 seconds, from their first album with Polydor, 9 to 5, 5 to whenever. They play like the popular yet explicit videos for LMFAO's Sexy and I Know It and Party Rock Anthem.

It will be exciting to watch TYP cross all boundaries and borders, as Universal has them take the world by storm this year.

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