El Al, Israel’s national carrier, promoting its low-fare Up brand, has added a bit of funk to the traditional explanation of aircraft rules and regulations. The video features disco bell bottoms, comical dance moves and a five-piece band.
Patterned after Virgin airlines’s viral hit, El Al's goes a couple of wild steps further.
The relatively new, low-cost brand was started last November. There are two classes of passengers and two ticket price points for short-haul flights to European destinations, as well as special handling for frequent-flier members. Customers decide how much they wish to pay and pay extra for each added service.
Here's a look at the sub-titled version of the video.